By Jotham Gutsa/Brenda Manyembere
CONTEMPORARY boutique shop, Claritas, opened its renovated state-of-the-art lingerie and underwear urban shop last week along Jason Moyo Avenue in the capital as the company continues to expand its market share and improve customer experience.
Claritas offers Panache sport collection with a glamorous and intense feel.
Prominent brands that are crafted to fit and styled for comfort also available in the boutique shop are Wonderbra, Tommy Hilfiger, Victoria’s Secrets, Kenneth Cole, Playtex and Calvin Klein to name but just a few.
The company’s director Vengai Mukwati told Standard Style that they were buoyant about the future and had in place various strategies and initiatives to safeguard and entrench their market hold.
“We are going to introduce diverse brands and unique products,” Mukwati said.
“People take pride in putting on something that you don’t always find at every other street corner.
“We thrive in trying to produce uniqueness that is why our procurement is so diverse.”
He said most of their products were from Poland, United Kingdom, China, Turkey, UAE, Thailand as well as India.
“We do that so that when one market has a limitation, the other market should come in as a solution,” Mukwati said.
“When it comes to underwear or lingerie for teenagers or pregnant women or whatever social we cater for you.”
He said the renovations come at a time business is poised to improve following the Covid-19-induced hard lockdowns, which affected economic activity and disposable incomes for its customers.
“We do understand the economic situation in Zimbabwe, the buying power is so compressed, it weakens everyday particularly for those earning Zimbabwe dollar,” Mukwati said.
“One minute the exchange rate is wherever it is and the next minute it’s gone up, but the income is static and that aspect of deflation that we are facing as a country weakens the buying power.
“So one minute you are affording to buy something like US$10 then next same day that same income you had will buy US$5. And then priorities will definitely shift.
“No one should be scared of walking in. Our promise is we have everything and for everyone but doesn’t mean compromising on quality and class.
“We have split our market to downtown and uptown, however we don’t discriminate our product range, we just sell everything everywhere.”